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It can be daunting for a small business starting out or looking to grow “online”. The general perception of how to increase your online presence may be the need for deep pockets – with which you can handle funding PPC, SEO, SMM, and marketing campaigns. However, it really shouldn’t be so scary. To help, here are five obsessions to help optimize your business online.

The Customer

Whether you are just getting started, or have been in business for a long time, ensuring that the needs of your customers remain at the heart of all you do is the way to drive real success.

Jeff Bezos, founder and CEO of Amazon states, “If you’re truly obsessed about your customers … it will cover a lot of your other mistakes.” Becoming customer-obsessed must come from your company’s culture and value proposition – for example, to truly improve your customer experience and loyalty.

Appealing to your customers by delivering what they want, when they need it, should come as a priority.


As soon as your customer has made the decision to click to order your product or service online – regardless of your brand – the marketing activity and PR for your product should become your main focus.

When it comes to delivering a high-quality service, it is essential to consider all aspects of the service, from the way the product is packaged and delivered to how any returns and complaints are handled.

By being service obsessed, you can be sure always to exceed customer expectations.


The most successful businesses are not just driven by their levels of creativity, but by being producers of quality products, based on customer feedback. Beyond your product or service, you can internalise quality packaging, simple usability and prompt responses to customer queries.


To build your brand online, being obsessed with high-quality, compelling content on your company blog is key to increasing interest. This needs to be on-going, and consistently aligned with both your brand or culture and what you deliver to your customers. Compelling content can help improve your customer experience and can provide a source of amusement and entertainment that puts your brand at its heart.

Writing compelling posts has nothing to do with your level of experience, or whether or not you’re a native English speaker. It’s about how you make readers feel. That’s why every writer of your content must be creative, imaginative, and innovative.


Any business that stands still is likely to be out of business in the near term. Being obsessed with driving innovation is critical for your business’s growth. In the words of Steve Jobs, the founder of Apple, “You can’t just ask customers what they want and then try to give that to them … by the time you get it built, they’ll want something new.”

Innovation is the key to driving new ideas and products that will gain the most attention online. Your business will require a level of commitment to experiment and test new ideas. Jeff Bezos states, “If you double the number of experiments you do per year, you’re going to double your inventiveness.”

By being obsessed with these five areas, it will help you increase your success. And by being obsessed, your obsession becomes such a driving factor that your work remains your passion – the highest level of drive to make any business succeed.